Moms Who Get It: 5 Mom-Owned Brands We Love
At Mimi and Pal, we know that some of the most helpful products for moms come from moms. The kind who saw a gap, felt the chaos firsthand, and built something better.
These brands were all started by moms who’ve been through it—and turned their experiences into something that makes this whole motherhood thing feel a little less overwhelming. Whether you’re pumping, feeding, snuggling, or just trying to stay hydrated, these businesses have your back.
Here are a few of our favorites right now:
1. Motette – Bamboo Pajamas for Baby and Toddler
Motette makes soft, breathable pajamas that help the whole family get a better night’s sleep. Designed by a fellow mom, their bamboo sets are cozy, easy to put on, and gentle on sensitive skin. Bonus: the zipper design makes those middle-of-the-night changes way less frustrating.
2. elovee + co. – The Newborn Swaddle, Reimagined
elovee + co. created by a fellow mama and newborn photographer, is redefining the newborn swaddle experience. Their thoughtful design features quiet zipper closures and gentle compression to soothe baby while making the process easier for moms—especially in those early, often overwhelming postpartum days. Foolproof, cozy and a newborn essential!
3. Mimi and Pal – Breast Pump Bags Made for Real Life
We created Mimi and Pal out of necessity. After struggling to find a breast pump bag that was both functional and thoughtfully designed, we made our own.
Our bags feature dual compartments to keep your pump, milk, and personal essentials organized. They're roomy, water-resistant, and easy to clean—perfect for on-the-go pumping, work, or travel. Once your pumping chapter ends, they work just as well as a diaper bag or weekender.
Crafted with premium vegan leather and designed in neutral tones to match your everyday style—these are bags made for motherhood and beyond.
4. momjug – Hydration for Breastfeeding Moms
momjug isn’t just another water bottle—it’s one made specifically for breastfeeding moms. With a huge 50oz capacity, breastfeed tracking features, and a built-in pacifier clip, momjug makes it easier to take care of yourself while caring for your baby.
5. Le Lolo – Beautifully Designed Nipple Shields
Le Lolo solves the problem of lost nipple shields with a smart design and a little color. These stick-on shields are safe, effective, and so much easier to keep track of (especially in the fog of newborn life). Founded by a mom who’s been there, their accessories are as functional as they are pretty.
6. Davin & Adley – Maternity and Nursing Bras That Actually Work
Davin & Adley has completely changed the game when it comes to nursing and pumping bras. Their collection is not only supportive and functional but also incredibly soft and stylish. Whether you're looking for a seamless pumping cami or a bra that moves with your postpartum body, they have you covered—literally.
Supporting Small, Mom-Owned Brands Matters
When you shop from women-founded businesses, you’re backing real moms and real stories. These aren’t mass-produced ideas—they’re thoughtful solutions born from experience. We’re proud to be part of a community of moms building things that matter.
